Public relations
What do the recent redundancies in the Australian media landscape mean for organisations seeking media coverage?
In case you missed it, the Australian commercial media landscape has taken a significant hit this quarter, with redundancies announced across Nine Entertainment Co (including Pedestrian Group), Seven West Media and News Corp Australia.) Seeing our LinkedIn feeds flooded with news of job losses or being #opentowork points to the devastation across the media industry. […]
Get Election Ready with Fifty Acres
Download our checklist to help your team conduct strategic government engagement, complemented by media strategies, in the lead-up to the federal election. Now that we know the next federal election will likely occur early next year; it’s well and truly time to get election-ready. For over fourteen years, Fifty Acres has been advocating for Australia’s […]
Is your communications strategy prepared?
Now more than ever, effective communication is integral to your organisation. Stakeholders are savvier, media is constantly on the lookout for compelling stories, and internal staff have higher expectations of engagement consistency. A comprehensive communications strategy brings all these parts together to ensure coherent messaging, key objectives to work towards, and a plan to measure […]
Busting 5 Common PR Myths in the New Year
As we dive into 2024, let’s clear up some misconceptions about PR that are still floating around. First and foremost, what exactly is PR? At its core, it’s the art of shaping how a brand or organisation is perceived by others. PR involves a whole bag of tricks – from media relations and government engagement […]
Media: a complicated creature
This month, thanks to Fifty Acres’ commitment to ongoing learning, I had the great pleasure to attend Meet the Media Perth edition, hosted by Media Stable, headed by the very knowledgeable Nic Hayes. Featuring panels of journalists from across print, radio and television, I returned with a few tips and tricks which may help your […]
Why webinars hold the answers to your content conundrums
Particularly for not-for-profits and for-good companies, webinars are a fantastic way to inform an audience about your work and show off your expertise in your industry, with minimal overhead costs, planning and resources.