Communications
How to effectively use newsjacking
In the fast-paced world of Public Relations, newsjacking is essential for many brands and organisations, inserting your brand into a trending news story has become an invaluable tool for gaining attention. When done right, newsjacking can boost brand visibility, build credibility, and create a surge in engagement. However, if not handled carefully, it can also […]
Preparing Your 2025 Strategic Communications Plan
2025 is fast approaching! Here at Fifty Acres we are a team of strategic, creative experts that love to create impactful communications. With a well-crafted strategic communications plan in place, our clients achieve their objectives, engage with new and existing target audiences, and ultimately enhance their brand. Firstly, what is a communications plan? To […]
How to implement media releases into your communications strategy
Media releases are a fantastic way to inform journalists about the latest news involving your organisation and ensure media coverage of key developments. However, if you’ve never written one before, they can be a daunting task, especially if you’re not sure where to start. Here are our tips on how to create captivating media releases […]
Is influencer engagement the right move for my organisation?
We are seeing a sharp increase in organisations adopting influencer marketing, especially in today’s media environment in which social media is so prominent. Partnering with someone who has built a trusted connection seems like an appealing strategy to amplify your message. Nevertheless, it is also crucial to understand that while it can be a greatly […]
The winning combination of earned media and government relations
Leveraging earned media and engaging with relevant government stakeholders are two tactics that organisationss often employ to raise their profile, build their community support, and increase their impact in their chosen area. What these organisations may not know is the power of these two strategies when they work together simultaneously, evident in the repeated success […]
Developing a crisis management strategy
Organisations, including not-for-profits, inevitably encounter communication crises, ranging from website glitches to social media backlash that can escalate rapidly. These are often factors beyond our control or full anticipation. While we may hope to react appropriately and swiftly when confronted with such moments, the surefire way to mitigate risk is by having a crisis plan […]