Communications
Masterclass 1: Practical Parts and Project Planning
Thank you to all those who joined Founder and CEO Jo Scard on 28th February to hear about juggling the practical and creative elements of a communications project to best increase momentum for your brand. In this 60-minute free webinar, Jo discussed how to find and keep focus, thinking laterally so that everybody wins, approaching […]
Media Relations in a Heavy News Period
There is no doubt that the news cycle has felt extra heavy recently. While news of horrific international and local stories have personally evoked feelings of helplessness and disappointment with the world, the impacts have also been palpable when trying to achieve earned media coverage for our clients. It is a difficult time to break […]
6 Digital Fundraising Trends Shaping 2024
By Garth Stirling, Head of Fundraising and James Watkins, Senior Fundraising Strategist at ntegrity In 2023 we’ve seen donation income recover to pre-COVID levels (JBWere NAB Charitable Giving Index, 2023). While the revenue total looks the same, there is a key difference in the channel mix with digital continuing its rise in prominence. Latest data […]
Purpose + Impact Conference Speaker Series: Andrew Apostola
We look forward to welcoming many fantastic speakers to our Purpose + Impact Conference on 20 November at the Ace Hotel, Sydney. Now a week away, we spoke with Andrew Apostola, Founder of Portable, on how purpose-driven companies can apply the not-for-profit model, authenticity for brand, and the key points he’ll be discussing with attendees […]
Media: a complicated creature
This month, thanks to Fifty Acres’ commitment to ongoing learning, I had the great pleasure to attend Meet the Media Perth edition, hosted by Media Stable, headed by the very knowledgeable Nic Hayes. Featuring panels of journalists from across print, radio and television, I returned with a few tips and tricks which may help your […]
The importance of human-led storytelling for purpose-driven organisations
As a not-for-profit or for-good business, the stories within your organisation are your bread and butter; they’re what set you apart from run-of-the-mill corporates.